"To lose weight, one must ACT differently.
To sustain a healthy weight, one must THINK differently."
Gary Avignon

Introduction

There are many programs and approaches to choose from when it comes to losing weight... if that's what you want. "What do you mean... if that's what I want? Of course that's what I want!" most respond incredulously.

Here are the facts according to the Center for Disease Control (CDC).

• 60% of all weight lost is regained within the first year.
• 95% of all lost weight is regained within the first five years.
• Most people regain more weight than they lose.

To say you want weight loss is like saying, I want to keep my son off drugs until he's 15. It's like planning a trip from Austin to LA but telling everyone you're going to El Paso. It's like planning to own a resturant but telling everyone you want to be a waiter. Is it any wonder so many come up so short of what they REALLY want?

What do you REALLY want?

• You want to achieve a certain weight loss.
• You want to sustain that healthy weight for the rest of your life.
• You want to achieve this with relative ease.
• You want to enjoy this success while living in the real world.

Right?! Do you still naively think that weight loss will cure your weight problems? If so, there's a mountain of evidence out there that says you will be sorely disaapointed.

Traditional programs

Traditional programs to date have focussed on behavior change. While behavior change is obviously critical to the weight management process, it has also proven to fall short of the mark.

In the last 15 years, an exceptional understanding of the physiology of weight management has emerged. We understand that impact of fat, carbohydrate and protein on the body. We understand insulin function and blood sugar regulation and the mechanisms that trip the body to store energy (fat) at an unhealthy rate.

We understand the relationship between stress, health issues, and weight problems. Why then, have traditional programs and almost everyone who loses weight failed to sustain that weight loss?

The Inner Game: Mental Reprogramming

Do you know that the field of Performance Psychology has exploded in recent years? Everyone from business people, to sports figures, to celebreties, to parents are seeking this mental edge today!

• Do successfuly business people think differently than those who aren't so successful?
• Do effective parents conceptualize parenting differently than those who aren't so successful?
• Do sports figures who seem to win more often think differently than those who don't?

The answer to each question is a resounding YES! Are these thought patterns teachable? Another resounding YES! Is this a missing link in the typical weight loss effort?

Absolutely! No mental edge... no strength and discipline to sustain the necessary effort in the face of a culture that's growing fat people at a rate of 6.5 out of every 10! Believe it or not, billions of dollars are spent every year to make you fat. If you are genetically predisposed to be heavy, and 75% of us are, you'll need a mental toughjness and absolutely every other advantage you can come up with to beat the obesity rap.

An Approach Extraordinaire

Imagine an approach to weight control that was so well balanced that it was able to seemlessly integrate...

• The principles of low fat technology.
• The principles of low carbohydrate technology.
• The application of Mental Reprogramming technology.

Then, it tailored all of this to the needs, idiosyncracies, and lifestyle of each individual and provide a structure for ongoing coaching and support. Imagine no more...

Welcome to The Healthy Weight Institute

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Weight Control Hour
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on KIXL 970 AM

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