"A fully trained ATN client is like a 3rd degree blackbelt in a dark alley with strange noises... fearless, fully prepared to successfully navigate potential difficulty, and completely confident in his/her training and skill."

Gary Avignon, LPC, Founder,
Avignon Therapy & Nutrition

ATN LifestyleTechnology teaches clients mastery of specific habits and principles... without hunger, deprivation, or potentially harmful medications or herbal stimulants! This breakthrough technology reliably places clients at the controls of their eating patterns (see client thoughts) health, and weight. I am pleased to introduce you to the ATN Philosophy.

ATN 's highest priority is to empower you ro "live lean" for the rest of your life. Scientific research has clearly shown that "Lean living" improves health, quality of life, as well as length of life. Our job is to teach you how to do this with relative ease while living in the real world. It is important that you understand the ATN philosophy; this understanding will prove central to your success.

The not so obvious truth about weight difficulty is that THE WEIGHT IS NOT THE PROBLEM, BUT RATHER A SYMPTOM OF THE PROBLEM(S). If the weight was the problem, then weight loss would be the cure for weight problems and millions of people who have lost 20, 30, 50, even 100+ pounds would no longer have a weight problem. Statistics clearly reveal the disturbing truth: almost 100% of the people who lose weight regain the weight they lost in the first 18 months to 2 years.

Why? Incomplete training (traditional weight loss programs are not set up to provide such sophisticated training) and failure to master the Three Arenas of Mastery:

• Thought
• Knowledge
• Behavior
  

As the saying goes, "There are certain rules of life that can't be broken; we can, however, break ourselves against these rules." There are two choices:

• Master the Three Arenas of Mastery and achieve what you really want (again, not just lean living, but lean living for the rest of your life with relative ease while living in the real world.)
  
• Fail to master the Three Arenas of Mastery and the best you'll do is achieve some weight loss... and this "success" will be temporary at best. We have to face the truth: if you regain the weight the plan didn't work! Argueing that it did is like saying, "Well... we kept our daughter off of drugs for the first 15 years of her life."
  
  The traditional approach to weight difficulty clearly illustrates the failure to understand two timeless truths.

Truth #1: Failure to understand the true nature of a condition renders us powerless to resolve it. We were powerless to treat Malaria successfully until we understood that it was transmitted by mosquitoes.

Truth #2: Poorly conceived shortcuts are inevitably more expensive and more time consuming.

The "roots" of this condition run much deeper and are more diverse than traditionally acknowledged, hence the failure of the weight management industry to generate signficant resolution. We talk to people every day who have been battling their weight for 15, 20, 30, 40, even 50 years and have been through program after program! If they'd only been prepared like a third degree black belt from the beginning. It would have taken a few years of intense training but imagine the years during which they would have enjoyed mastery of (and freedom from) their weight problem!

At ATN clients learn principles of mastery in the above three areas. When their training is complete, nothing the world presents them with will rob them of the long term freedom from weight difficulty that is so rare today. Invest your time, money and effort wisely, and your weight diffficulty will surely perish.

Everything we do at ATN reflects this philosophy.

The Gary Avignon
Weight Control Hour
Saturdays, 2:00 to 3:00pm
on KIXL 970 AM

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